Operate

Migrate, authenticate, monitor, and troubleshoot the system

Protect permission and sending identity, stage the cutover, interpret reports, and diagnose failures without guessing.

Start here

Migrate to MailerLite without losing consent, suppression, or working journeys

Migrate in stages: inventory, clean, map, test a consented segment, reconcile results, and cut over only after the critical journeys pass. Keep the old system available until rollback is no longer needed.

Reach a controlled first send and keep the system explainable after launch.

Read the starting guide
Decision map

The answers this section helps you reach.

Start with the question that can change your decision. Each summary below gives the current bottom line and opens a complete guide with evidence, limits, and practical next steps.

Practical guide

Migration

Migrate in stages: inventory, clean, map, test a consented segment, reconcile results, and cut over only after the critical journeys pass. Keep the old system available until rollback is no longer needed.

Work through this decision →
Important limitations

Import consent

Import only people with a valid permission basis and preserve records that should remain suppressed. A clean file is not proof of consent.

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Practical guide

Authentication

Use the exact records shown in your MailerLite account and edit DNS only at the authoritative host. Preserve existing SPF mechanisms instead of publishing a second SPF record.

Work through this decision →
Practical guide

DNS troubleshooting

Most failures reduce to wrong authority, altered names or values, duplicate SPF policies, or propagation. Change one variable at a time and compare against the records in the live account.

Work through this decision →
A sensible order

Read only as far as your decision requires.

If you are beginning from scratch, this sequence moves from overall fit to the details most likely to alter cost, risk, or implementation. If you already know the basics, jump directly to the guide that resolves your remaining uncertainty.

  1. Migration

    Inventory subscribers, fields, groups, forms, templates, automations, domains, reports, and integrations before a staged cutover.

  2. Import consent

    Prepare CSV data, map fields and groups, retain consent, avoid purchased lists, handle rejected records, and prevent accidental automation entry.

  3. Authentication

    Add the records supplied by MailerLite, avoid duplicate SPF records, verify DNS ownership, understand propagation, and document the sending setup.

7 practical guides

Choose the question closest to yours.

These pages are deliberately separated when they answer different buyer questions. Related links reconnect the parts without forcing you through a fixed reading order.

Practical guide

Migrate to MailerLite without losing consent, suppression, or working journeys

Inventory subscribers, fields, groups, forms, templates, automations, domains, reports, and integrations before a staged cutover.

Read the guide →
Important limitations

MailerLite subscriber imports: preserve permission and suppression state

Prepare CSV data, map fields and groups, retain consent, avoid purchased lists, handle rejected records, and prevent accidental automation entry.

Read the guide →
Practical guide

MailerLite domain authentication: a careful SPF, DKIM, and verification workflow

Add the records supplied by MailerLite, avoid duplicate SPF records, verify DNS ownership, understand propagation, and document the sending setup.

Read the guide →
Practical guide

MailerLite authentication troubleshooting: diagnose the record that will not approve

Work through incorrect hosts, changed values, duplicate SPF records, lookup limits, propagation, and edits made at the wrong DNS provider.

Read the guide →
Practical guide

MailerLite deliverability checklist: control the variables the sender owns

Use authentication, consent, list quality, cadence, complaint handling, monitoring, and gradual change to support reliable email delivery.

Read the guide →
Practical guide

MailerLite reporting workflow: turn campaign metrics into one useful decision

Review delivery, clicks, unsubscribes, complaints, automations, acquisition sources, and business outcomes without mistaking dashboards for conclusions.

Read the guide →
Practical guide

MailerLite troubleshooting: isolate the failing step before rebuilding everything

Diagnose missing subscribers, silent automations, failed imports, broken forms, unexpected sends, reporting gaps, and integration delays.

Read the guide →