Integration guide

Leadpages MailerLite integration: how leads reach your list

Last materially reviewed 2026-10-03

Quick answerLeadpages connects to MailerLite directly through its automations feature using an API token. It adds or updates subscribers and groups, but does not support tags.

Two ways to connect, and which one to use

MailerLite's Leadpages listing mentions only third-party platforms, Zapier and LeadsBridge. Leadpages' own help article, updated 24 April 2026, describes a direct connection through its automations feature. The direct route has fewer moving parts and no connector fee, so start there.

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Connect Leadpages to MailerLite

  1. In MailerLite, go to Integrations, then API, and generate a new token. You see the full token only once, so store it in a password manager.
  2. In Leadpages, open Assets, then Integrations, then Core, and choose MailerLite.
  3. Select Connect and paste the token.
  4. In your automation, choose MailerLite as the destination and pick a group.
  5. Map your form fields, then submit the form once with your own address.

Leadpages recommends allowing all IP addresses when you create the token, to avoid authorization errors.

Requirements and limits

The form-type rule is the one to check first. A page built with the standard form widget will not send anything to MailerLite until the form is rebuilt as a custom form.

Map consent and fields properly

Create the custom fields in MailerLite before you open the mapping step, including one for consent if your form asks for it. Then each lead arrives with the status they chose, and you can segment on it. Always choose a group, so a welcome automation has something to start from.

Do you need Leadpages at all?

MailerLite includes its own landing page builder and signup forms, which write to your list with no integration. Leadpages earns its place when you already have pages there or need its conversion tools. If you are paying for both only to collect emails, test whether MailerLite's own pages do the job.

Sources used for this page

Setup details come from the documentation below, read on 3 October 2026. We have not run these connections in a live account, so test with your own data before relying on them.

  1. Leadpages help: integrate MailerLite with automations — Third-party documentation · support.leadpages.com · checked 2026-10-03
  2. MailerLite integration listing: Leadpages — Merchant documentation · mailerlite.com · checked 2026-10-03